I developed three distinct concepts for the parents to choose from. The chosen direction leaned into a modern boho aesthetic: a warm palette of sand, terracotta, broken white, mustard yellow and deep brown for the typography. Nothing harsh, nothing that fights for attention.

The composition used organic blob shapes and fluid forms with soft edges, combined with delicate line art illustrations of botanicals and abstract swirls. Small ink-drop accents added a handmade texture without overdoing it. The layout was asymmetric and airy, keeping the centre open for Isa's name and date of birth.

Typography played a key role. A fine serif paired with a flowing handwritten script for the name. The contrast between structured and painted is what gives this style its character.

Once the birth announcement was finalised, I extended the design into two additional pieces: a baby shower invitation and a small sticker card to attach to candles or other gifts. All three stayed true to the same visual language, making everything feel like a cohesive set.