I work with small and medium businesses, founders, and entrepreneurs who take their brand seriously. Typically people who have outgrown their current visual identity, are launching something new, or realise their brand and marketing aren't pulling in the same direction. You don't need a big budget...you need a clear ambition.

At the core, I build brand identities. Strategy, visual identity, tone of voice, and the guidelines that keep everything consistent long after we're done. From there, everything extends naturally. A brand needs a home, so I translate identities into focused, well-built websites. It needs to show up in the real world, so I design the print and promotional materials that carry it there. And it needs to communicate consistently online, so I help businesses build the visual and strategic framework their marketing runs on. Not by making content for them, but by giving them a system that works without me every week. Underneath all of it sits strategy and consulting. The part that makes everything else sharper. Whether that's a full brand audit, a positioning session, or simply a second pair of eyes on something that isn't quite working. If you're looking for someone to just execute a task, there are faster and cheaper options out there. If you want someone who thinks about your business, translates that thinking into something that looks and works exactly as it should, and makes sure it all holds together — that's what I do.

It depends on the type of work. Branding and web projects are priced as fixed packages — you know what you're getting before we start. For longer-term collaborations or full-service work, I work on an hourly or day rate. Either way, we align on scope and budget before anything begins. No surprises.

Timelines vary by project, but most branding projects take 4–8 weeks, while graphic design projects may range from a couple hours to a couple days. We’ll always agree on key milestones before starting.

Most designers start with aesthetics. I start with strategy. I combine strategic thinking with the best tools available — using technology where it sharpens the work, and experience where it matters most. What that means for you is a partner who asks the right questions, finds the right answers, and makes sure the creative direction actually serves your business.

Primarily yes — which means I can work with clients anywhere. But I'm flexible. If it makes sense to meet in person, join a shoot, or come to your office for a session, I'm happy to do that too. Good collaboration doesn't have one format.

Depends on the project. I'm not the right fit for isolated quick-turnaround tasks without context. What I've found is that clients often come in thinking they need one specific thing — a new website, a new logo — when the real issue sits a layer deeper. In those first conversations I always look at the broader picture, because solving the right problem is more valuable than delivering the wrong solution quickly. If the scope is clear and the goal makes sense, let's talk.

Every project follows the same four steps: Discover, Define, Design, Deliver. We start with a strategic conversation, build a clear creative direction, then move into design and refinement. You're involved at every stage, no surprises, no black boxes.